There is no festival quite like Rath Yatra for sheer, joyful noise. Ropes are pulled by hundreds of hands, drums and karatalas keep pace with the crowd's chanting, and three towering wooden chariots roll slowly through the streets carrying Lord Jagannatha, Baladeva, and Subhadra out into the world.

The Lord Who Leaves the Temple

Rath Yatra's most striking feature is what it inverts: ordinarily, devotees travel to the temple to see the Lord. On this day, the Lord travels to the devotees. Jagannatha — a form of Krishna worshipped for centuries at Puri in Odisha, and now celebrated by Hare Krishna communities across the world — leaves the sanctity of the altar and comes out to the street, accessible to anyone who happens to be passing by, regardless of their background or familiarity with temple worship.

This is why Rath Yatra has, since Srila Prabhupada first brought it outside India in the 1960s, become one of the most recognisable Hare Krishna festivals to the general public. It requires no invitation and no prior introduction — the chariot simply arrives, and anyone is welcome to pull the rope.

Celebrating Rath Yatra in Vizag

Our procession begins at the temple with an elaborate ceremony installing the deities on their chariots, followed by kirtan that continues for the length of the route. Devotees take turns pulling the ropes — considered a direct and tangible seva, since one is literally moving the Lord forward — while others distribute prasadam to bystanders along the way. The atmosphere is deliberately festive and welcoming: children run alongside the chariots, first-time visitors are handed a plate of prasadam without being asked any questions, and the procession moves at the unhurried pace of a celebration, not a schedule.

Why Pull the Rope?

Traditional teaching holds that pulling Jagannatha's chariot, even once, plants a seed of devotion that eventually flowers regardless of one's current beliefs or background. It is one of the few acts of devotional service considered accessible to literally anyone who happens to be present — no initiation, no prior chanting, no formal association required. This openness is precisely the point: Rath Yatra is designed to be the gentlest possible doorway into a tradition that can otherwise seem unfamiliar from the outside.

If you see our chariots processing through Visakhapatnam this year, we hope you'll step up and pull the rope — you won't be asked to explain yourself, only to join in.